essence COVER & LAST POWDER FOUNDATION 08

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essence COVER & LAST POWDER FOUNDATION 08

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the Essence 16H Cover & Last Powder Foundation (Shade 08 Sand), focus on its key selling points while aligning with your target audience’s preferences. Here’s a strategy .

1. Unique Selling Points (USP) to Highlight

• 16-Hour Long-Lasting Coverage – Perfect for all-day wear.

• Matte Finish – Controls shine for an oil-free look.

• Lightweight & Buildable – Feels natural while providing full coverage.

• Waterproof & Transfer-Proof – Ideal for active lifestyles.

• No Harsh Ingredients – Free from silicones, parabens, mineral oil, and microplastics.

• Compact & Convenient – Comes with a mirror and sponge for touch-ups.

2. Target Audience

• Young adults & millennials – Looking for an affordable yet high-performance foundation.

• Makeup lovers & influencers – Those who enjoy testing and reviewing beauty products.

• Professionals & students – Need long-lasting coverage for work or school.

• Oily/combination skin types – Benefit from the matte finish.